How does Everuna compare?
An honest look at the alternatives RGV businesses use — and where each one falls short for local advertising and screen management.
Facebook & Instagram Ads
Great reach, zero physical presence.
Social media ads are powerful for awareness and retargeting — but they compete with thousands of other posts in a feed that scrolls past in half a second. You're renting attention from an algorithm, not owning a moment.
Where they win
- Massive audience reach
- Precise demographic targeting
- Easy self-serve setup
Where they fall short
- No physical presence — ads disappear the moment someone scrolls
- Rising CPMs year over year — you're bidding against every national brand
- Banner blindness — users tune out ads actively
- No proof the ad was seen — clicks ≠ impressions in-venue
How Everuna fills the gap
Everuna puts your message on a physical screen in a real space — a waiting room, a restaurant, a gym — where the viewer is captive and not scrolling past anything.
Generic Digital Signage Software
Screenly, Yodeck, and others like them.
Cloud signage platforms help you manage screens you already own — but they stop there. No local ad network, no way to monetize your screens, no built-in advertiser marketplace. If you want to reach customers who don't already walk into your business, you're on your own.
Where they win
- Simple cloud-based screen management
- Works with common hardware
- Affordable per-screen pricing
Where they fall short
- No local advertising network — you can only reach people already in your building
- No way for venue operators to earn revenue from their screens
- No hybrid model — screens and ads are two separate purchases
- Not built for RGV or South Texas market dynamics
How Everuna fills the gap
Everuna includes cloud screen management and a local advertising network in the same platform. Venue partners earn revenue. Advertisers reach new customers. Everyone wins.
DIY Screens (USB Drives & Manual Updates)
Cheap to start, expensive to maintain.
Plugging a USB drive into a TV gets content on-screen, but it doesn't scale. No scheduling, no remote updates, no proof it played. One person at every location becomes the designated screen manager — a job that wastes hours every week.
Where they win
- Zero software cost
- Works on any TV
- No learning curve
Where they fall short
- No scheduling — every change requires a physical visit
- No proof-of-play — zero verification that content actually ran
- No emergency updates — can't push a message without driving there
- Breaks constantly — corrupted drives, wrong file formats, frozen slides
- Doesn't scale — each new screen doubles the manual work
How Everuna fills the gap
Everuna replaces the USB workflow with a cloud dashboard. Publish to every screen in seconds from your laptop. Schedule, automate, and verify — without leaving your desk.
Traditional OOH & Billboard Agencies
Big reach, bigger price tag, no proof.
Billboards and traditional out-of-home advertising have real impact, but they're designed for national brands with national budgets. Minimum spends, long contracts, no targeting, and zero proof that a single person actually looked at your ad.
Where they win
- High-visibility placements (major roads, highways)
- Broad local awareness at scale
- No platform to learn
Where they fall short
- Expensive — $500 to $5,000+/month for prime placements
- No proof-of-play — estimated impressions only, no verification
- No QR code tracking or lead capture
- Long contracts — often 3–12 month minimums
- No self-serve — every change goes through an account rep
How Everuna fills the gap
Everuna starts at $15 for a trial campaign, includes timestamped proof-of-play, QR tracking, and lead capture — and you can cancel anytime. Same physical presence, a fraction of the cost.
Side-by-side feature breakdown
— partial means the feature exists but in a limited form.
| Feature | Everuna | Social Ads | Signage SaaS | DIY | OOH |
|---|---|---|---|---|---|
| Physical in-venue presence | |||||
| Cloud screen management | |||||
| Local advertising network | |||||
| Timestamped proof-of-play | |||||
| QR code & lead capture | |||||
| Self-serve / no sales rep needed | |||||
| Cancel anytime | |||||
| Starts under $20/mo | |||||
| Venue partner earnings | |||||
| Works with existing hardware |
Partial (—) = feature exists but limited in scope or requires additional cost.
See for yourself — free for 14 days
No long-term contracts. Cancel anytime.