How does Everuna compare?
An honest look at the alternatives RGV businesses use — and where each one falls short for local advertising and screen management.
Facebook & Instagram Ads
Great reach, zero physical presence.
Social media ads are powerful for awareness and retargeting — but they compete with thousands of other posts in a feed that scrolls past in half a second. You're renting attention from an algorithm, not owning a moment.
Where they win
- Massive audience reach
- Precise demographic targeting
- Easy self-serve setup
Where they fall short
- No physical presence — ads disappear the moment someone scrolls
- Rising CPMs year over year — you're bidding against every national brand
- Banner blindness — users tune out ads actively
- No proof the ad was seen — clicks ≠ impressions in-venue
How Everuna fills the gap
Everuna puts your message on a physical screen in a real space — a waiting room, a restaurant, a gym — where the viewer is captive and not scrolling past anything.
Generic Digital Signage Software
Cloud platforms for managing screens you already own.
There are good cloud signage tools for managing your own screens. What Everuna adds is a local advertising network in the same platform: the option to earn from your screens, or to buy space on someone else's, without a second vendor and a second login.
Where they win
- Simple cloud-based screen management
- Works with common hardware
- Affordable per-screen pricing
Where they fall short
- Managing your own screens is the whole product — reaching people who are not already in your building is a separate purchase somewhere else
How Everuna fills the gap
Everuna includes cloud screen management and a local advertising network in the same platform. Venue partners earn revenue. Advertisers reach new customers. Everyone wins.
DIY Screens (USB Drives & Manual Updates)
Cheap to start, expensive to maintain.
Plugging a USB drive into a TV gets content on-screen, but it doesn't scale. No scheduling, no remote updates, no proof it played. One person at every location becomes the designated screen manager — a job that wastes hours every week.
Where they win
- Zero software cost
- Works on any TV
- No learning curve
Where they fall short
- No scheduling — every change requires a physical visit
- No proof-of-play — zero verification that content actually ran
- No emergency updates — can't push a message without driving there
- Breaks constantly — corrupted drives, wrong file formats, frozen slides
- Doesn't scale — each new screen doubles the manual work
How Everuna fills the gap
Everuna replaces the USB workflow with a cloud dashboard. Publish to every screen in seconds from your laptop. Schedule, automate, and verify — without leaving your desk.
Traditional OOH & Billboard Agencies
Big reach, bigger price tag, no proof.
Billboards and traditional out-of-home advertising have real impact, but they're designed for national brands with national budgets. Minimum spends, long contracts, no targeting, and zero proof that a single person actually looked at your ad.
Where they win
- High-visibility placements (major roads, highways)
- Broad local awareness at scale
- No platform to learn
Where they fall short
- Priced for national budgets — minimum spends well beyond a single local business
- No proof-of-play — estimated impressions only, no verification
- No QR code tracking or lead capture
- Long contracts — often 3–12 month minimums
- No self-serve — every change goes through an account rep
How Everuna fills the gap
Everuna starts at $15 for a trial campaign, includes timestamped proof-of-play, QR tracking, and lead capture — and you can cancel anytime. Same physical presence, a fraction of the cost.
Side-by-side feature breakdown
— partial means the feature exists but in a limited form.
| Feature | Everuna | Social Ads | Signage SaaS | DIY | OOH |
|---|---|---|---|---|---|
| Physical in-venue presence | |||||
| Cloud screen management | |||||
| Local advertising network | |||||
| Timestamped proof-of-play | |||||
| QR code & lead capture | |||||
| Self-serve / no sales rep needed | |||||
| Cancel anytime | |||||
| Starts under $20/mo | |||||
| Venue partner earnings | |||||
| Works with existing hardware |
Partial (—) = feature exists but limited in scope or requires additional cost.
See for yourself — free for 14 days
No long-term contracts. Cancel anytime.